Interview & Role Play Guide for Appointment Setters
The Complete Interview Structure, Role Play Scoring Rubric, and Email Templates
The role play is the single most important 5 minutes in your hiring process. This guide gives you the full interview structure, the exact questions to ask, a role play scoring rubric with specific evaluation criteria, and the email templates for shortlisting, scheduling, and rejecting candidates professionally.
Interview framework developed across hundreds of sales hires in 6 countries.
Guide
Interview + RP
14-Page Resource
PDF + Editable Templates · Instant download
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What's Inside
Complete interview structure with time allocation per section
Interview question bank with scoring criteria for each answer
Role play setup instructions (why they pitch their product, not yours)
Scoring rubric: opening, qualification, value articulation, objection handling, close
Objection scripts to throw at candidates during role play
Non-verbal evaluation checklist (tonality, energy, recovery)
Email template: shortlist notification with next steps
Email template: interview scheduling with preparation instructions
Email template: professional rejection with future consideration option
Candidate comparison matrix for final hiring decisions
Who This Resource Is For
Agencies Hiring at Scale
Standardize interviews so any manager can evaluate candidates consistently
Score role plays objectively instead of relying on gut feel
Train new recruiters to run the full process without your involvement
Businesses Making Key Hires
Know exactly what to look for in the first 5 minutes of a role play
Use proven objection scripts that reveal real selling ability
Compare finalists side-by-side with structured scoring
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