Law Firm Sales Playbook
Turn More Consultations Into Signed Retainers
A 30-page playbook with proven intake scripts, objection handlers, and closing frameworks for personal injury, family law, criminal defense, and estate planning practices.
Used by 120+ law firms and the agencies that serve them.
Law Firm
Sales Playbook
30-Page Playbook
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What's Inside
Intake scripts for personal injury, family law, criminal defense, and estate planning
13 common objections with word-for-word responses
Fee discussion frameworks for retainer and contingency conversations
Qualification questions that identify high-value cases fast
Follow-up sequences for leads who "need to talk to another attorney"
Urgency-building techniques for time-sensitive legal matters
Empathy and trust-building scripts for sensitive situations
Referral-out scripts that maintain the relationship
Hot Prospector integration guide for implementation at scale
Who This Playbook Is For
Law Firm Owners & Intake Specialists
Train new intake staff to sign retainers on the first call
Standardize how your team handles fee conversations
Stop losing cases to competitors who call back faster
Agencies Serving Law Firms
Deliver immediate value before the retainer kicks in
Give your clients an intake system that converts your leads
Differentiate your agency from everyone else running legal ads
Related Resources
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