You Drive the Leads.
You Deserve to Know What Happens to Them.
Marketing teams using HP see exactly what happens after every form submit — how fast sales called, whether the prospect picked up, whether they booked, whether they showed. No more flying blind on lead quality.
Marketing Generates Leads. Sales Calls Them 6 Hours Later. Marketing Gets Blamed.
You know your CPL. You know your conversion rate on the form. After that, it's a black box — and when revenue misses, marketing is the first to get questioned about lead quality.
You generated 400 leads last month. Sales says they were all bad. You have no data on how fast they called, how many picked up, or how many even got contacted. The debate goes nowhere.
Your best-performing campaign — highest form conversion, lowest CPL — has the worst close rate. Nobody investigated why. If someone had looked at time-to-first-call, they'd see leads sat for 8 hours before anyone called.
You're optimizing Facebook ads for cost per lead. But if 60% of those leads never get called within the first hour, you're optimizing the wrong metric. The real constraint is speed-to-lead, not CPL.
You have no idea which lead sources produce the highest appointment rate vs just the highest form fill rate. Your ad budget is allocated to the wrong campaigns.
Sales told you leads from the Tuesday 10am campaign were 'garbage.' You found out 6 weeks later. You spent $8,000 between then and now on a dead audience.
What HP Gives Marketing Teams
Speed-to-Lead Under 3 Minutes — Automatically
When a lead hits GHL from any source — Facebook, Google, organic — HP queues them for immediate callback. No rep has to manually check the CRM. No leads sit for hours. The moment the form submits, the setter's dialer rings with the next number. Your leads get called before they close the tab.
Full Funnel Visibility — Form Submit to Close
See every step of the lead journey after the form submit: time to first call, pickup rate, appointment booking rate, show rate, and close rate — by lead source. Now you know whether your Tuesday 10am campaign produces good leads or just good CPL. Those are not the same thing.
Lead Source Attribution That Means Something
HP tags every call with the originating lead source from GHL. When you pull reporting, you see which Facebook audiences, which Google campaigns, and which landing pages produce leads that actually answer the phone, actually book, and actually show. Optimize for revenue, not form fills.
Confirmation Automation — Reduce No-Shows Without Touching It
The moment a lead books an appointment, HP fires a confirmation SMS and a day-of reminder — automatically, no human required. Show rates improve 40% on average. That directly affects your campaign ROI numbers without changing a single ad or landing page.
Real-Time Reporting That Ends the Sales vs Marketing Blame Game
When sales says your leads were bad, you can now respond with data: time to first call was 6 hours, not 10 minutes. Pickup rate was 38%, same as last month. Appointment rate was 12% vs 18% for the other campaign. The conversation shifts from opinions to facts — and the fix becomes obvious.
Finally See What Happens to Every Lead After the Form Submit
20-minute demo. We'll walk you through lead source attribution, speed-to-lead tracking, and funnel reporting from form submit to closed deal.
Used by marketing teams at agencies, healthcare groups, and B2B SaaS companies.